Traverse City TEDx

"As an innovator of video
communication and streaming, it was
an honor to be part of an event
organized to inspire innovation across numerous industries.
"

–David Leighton
(President and CEO, LEIGHTRONIX)

Traverse City, MI—When the independently organized TEDx event in Traverse City was originally planned, it was set to be housed in the Milliken Auditorium in the Dennos Museum at Northwestern Michigan College (NMC). However, as the event neared, the popular speaker series' anticipated attendance quickly outgrew the auditorium, creating a need for a second location with a live feed of the event.

WBRW LogoTo accomplish this, the TEDx organizers looked to LEIGHTRONIX. With the new IncodeX One™ H.264 encoder and a partnership with the Land Information Access Association (LIAA) and NMC, LEIGHTRONIX provided a high quality Point-to-Point high-definition (HD) simulcast for the event.

The IncodeX One took LIAA's production system's 1080i HD output and encoded the video/audio stream down to a frugal 6Mb/s for transport through the NMC's network infrastructure, over two fiber links provided by Charter Communications, live to the State Theatre. At the theatre, the stream was then decoded for an impressive, high quality display on a 4K BARCO DLP cinema projector.

"I am pleased to report that our new IncodeX One encoder exceeded all expectations, delivering a crisp image with minimal noise and encoding artifacts." –David Leighton

Point-to-Point

The heart of the system that carried out the HD Point-to-Point broadcast was the IncodeX One. The IncodeX One H.264 encoder processed the output of the LIAA production system, compressed it, and efficiently delivered high quality video across town in real time.

"Typically, compressing a 1080i HD video signal from 1.5Gb/s to 6Mb/s in real time results in a severely compromised display image," said David Leighton, president and CEO of LEIGHTRONIX. "With a screen size of over 50-by-30 feet, every flaw would be visible. I am pleased to report that our new IncodeX One encoder exceeded all expectations, delivering a crisp image with minimal noise and encoding artifacts."

Joe Carter, the program coordinator at LIAA, worked in the control room directing the live event and echoed Leighton's report on the transmission quality.

"The quality of the transmission turned out great, (the State Theatre audience) experienced if not the same feeling as the live audience, maybe a more enhanced feeling," Carter said.

Partnerships

Carter added that much of the success of the TEDx event was due to the collaboration and partnership of the various organizations involved.

"Having an event at the State Theatre is kind of a prestigious thing for the people here, so we wanted to make sure we did it right and had the right partners," Carter said. "We also wanted to have a good HD picture at the State Theatre so LEIGHTRONIX was integral in that."

Leighton reciprocated Carter's apppreciation, adding he was honored to be part of such a great group and event.

"As an innovator of video communication and streaming technologies, it was an honor to be part of an event organized to inspire innovation across numerous industries," Leighton said. "At this particular event, it was also a pleasure to work with such a great group of professionals. From the production crew to the projectionists at the State Theatre, everyone was top-notch."

The Problem

The Traverse City TEDx outgrew its original location and needed to provide a second location with a live feed of the event. The organizers needed a high-definition Point-to-Point simulcast solution.

The Solution

  • LEIGHTRONIX IncodeX One

How It Works

The IncodeX One encoder took the 1080i HD output from LIAA's production switcher, encoded it to a frugal 6Mb/s H.264 stream and transported it over NMC's LAN to a fiber WAN network and then on to the State Theater's LAN, where it was displayed live on a large projection screen.

In Their Words

"Everybody was so pleased that it came off so beautifully, in both a technological way and in an aesthetic way."

–Joe Carter
Program Coordinator
LIAA

End Result

"Typically, compressing a 1080i HD video signal from 1.5Gb/s to 6Mb/s in real time results in a severely compromised display image... I am pleased to report that our new IncodeX One encoder exceeded all expectations, delivering a crisp image with minimal noise and encoding artifacts."

–David Leighton
President and CEO

LEIGHTRONIX

At a Glance

  • Name: TEDx
  • Location: Traverse City, MI
  • Description: "The TEDx program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. TEDx events are fully planned and coordinated independently, on a community-by-community basis."
  • ted.com/tedx
  • TED slogan: "Ideas worth spreading"
  • Famous Past TEDx Speakers:
    • J.J. Abrams, Director–"The Mystery Box"
    • David Blaine, Magician–"How I Held My Breath for 17 Minutes"
    • James Cameron, Director–"Curiosity—It's the Most Powerful Thing You Own"
    • Einstein the Parrot–"Einstein the Parrot Talks and Squawks"
    • Peter Gabriel, Musician–"Fighting Injustice with a Video Camera"
    • Bill Gates, Fomer CEO of Microsoft–"On Energy: Innovating to Zero"
    • Stephen Hawking, Theoretical Physicist–"The Origins of Cosmos, the Nature of Time, and the Ultimate Fate of the Universe"
    • Natalie Merchant, Musician–"Natalie Merchant Signs Old Poems to Life"
    • Mike Rowe, Media Personality–"Mike Rowe Celebrates Dirty Jobs"
    • Amy Tan, Author–"Where Does Creativity Hide"

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